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THE Design “Dream Kit” direct mail campaign
I have divided this dream kit into three pages. This page will only have thumbnail images. The second page contains the main element of this mailing, a piece we call the “Black Book,” a 32-page “show-and-tell” item, if you will. The third page has the envelope and two post cards with which the Black Book was mailed.
quick thumbnails
Here are some quick thumbnails with short captions. Larger images are found on pages two and three.
the “Black Book”
front cover
pages 2-3
pages 4-5
pages 6-7
pages 8-9
pages 10-11
pages 12-13
pages 14-15
pages 16-17
pages 18-19
pages 20-21
pages 22-23
pages 24-25
pages 26-27
pages 28-29
pages 30-31
rear cover
The Black Book measures 6 1/2″ wide by 4 3/4″ high when it is folded up.
envelope and post cards
envelope
conference card front
conference card rear
tele-seminar card front
tele-seminar card rear
calendar card front
calendar card rear
All of these pieces are in proportion to each other, but not to the Black Book. The envelope is an a7 envelope and the postcards measure 6″ wide by 4 3/8″ tall for the first two and 6 1/2″ by 4 3/4″ for the third one.