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THE Design "Dream Kit" direct mail campaign

quick thumbnails

THE Design is a world leader in dental office design. Their floorplans and designs are without equal for their beauty, productivity, and comfort. This “Dream Kit” direct marketing campaign was designed to show off THE’s designs as well as market their office design conferences.

Here are some quick thumbnails with short captions. Larger thumbnails and interesting descriptions are found below.

the "Black Book"

  • front cover front cover
  • pages 2-3 pages 2-3
  • pages 4-5 pages 4-5
  • pages 6-7 pages 6-7
  • pages 8-9 pages 8-9
  • pages 10-11 pages 10-11
  • pages 12-13 pages 12-13
  • pages 14-15 pages 14-15
  • pages 16-17 pages 16-17
  • pages 18-19 pages 18-19
  • pages 20-21 pages 20-21
  • pages 22-23 pages 22-23
  • pages 24-25 pages 24-25
  • pages 26-27 pages 26-27
  • pages 28-29 pages 28-29
  • pages 30-31 pages 30-31
  • rear cover rear cover

The Black Book measures 6 1/2″ wide by 4 3/4″ high when it is folded up.

envelope and postcards

  • envelope envelope
  • conference card front conference card front
  • conference card rear conference card rear
  • tele-seminar card front tele-seminar card front
  • tele-seminar card rear tele-seminar card rear
  • calendar card front calendar card front
  • calendar card rear calendar card rear

All of these pieces are in proportion to each other, but not to the Black Book. The envelope is an a7 envelope and the postcards measure 6″ wide by 4 3/8″ tall for the first two and 6 1/2″ by 4 3/4″ for the third one.

    I have divided this dream kit into three pages. This page only has thumbnail images. The second page contains the main element of this mailing, a piece we call the “Black Book,” a 32-page “show-and-tell” item, if you will. The third page has the envelope and two post cards with which the Black Book was mailed.

    Pages: 1 2 3

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    featured painting

    featured painting thumbnail
    melody: movements one through five
    acrylic on canvas
    october 2004
    not for sale
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