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THE Design “Dream Kit” direct mail campaign

I have divided this dream kit into three pages. This page will only have thumbnail images. The second page contains the main element of this mailing, a piece we call the “Black Book,” a 32-page “show-and-tell” item, if you will. The third page has the envelope and two post cards with which the Black Book was mailed.

quick thumbnails

Here are some quick thumbnails with short captions. Larger images are found on pages two and three.

the “Black Book”

  • the dreamkit blackbook 01front cover
  • the dreamkit blackbook 02pages 2-3
  • the dreamkit blackbook 03pages 4-5
  • the dreamkit blackbook 04pages 6-7
  • the dreamkit blackbook 05pages 8-9
  • the dreamkit blackbook 06pages 10-11
  • the dreamkit blackbook 07pages 12-13
  • the dreamkit blackbook 08pages 14-15
  • the dreamkit blackbook 09pages 16-17
  • the dreamkit blackbook 10pages 18-19
  • the dreamkit blackbook 11pages 20-21
  • the dreamkit blackbook 12pages 22-23
  • the dreamkit blackbook 13pages 24-25
  • the dreamkit blackbook 14pages 26-27
  • the dreamkit blackbook 15pages 28-29
  • the dreamkit blackbook 16pages 30-31
  • the dreamkit blackbook 17rear cover

The Black Book measures 6 1/2″ wide by 4 3/4″ high when it is folded up.

envelope and post cards

  • the dreamkit envelopeenvelope
  • the dreamkit conference card frontconference card front
  • the dreamkit conference card rearconference card rear
  • the dreamkit teleseminar card fronttele-seminar card front
  • the dreamkit teleseminar card reartele-seminar card rear
  • the dreamkit calendar card frontcalendar card front
  • the dreamkit calendar card rearcalendar card rear

All of these pieces are in proportion to each other, but not to the Black Book. The envelope is an a7 envelope and the postcards measure 6″ wide by 4 3/8″ tall for the first two and 6 1/2″ by 4 3/4″ for the third one.

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