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THE Design “Dream Kit” direct mail campaign

more details: the “Black Book”

This “show-and-tell” or “look book” serves one purpose and serves it well: to show off what THE Design is capable of designing for their clients. These photographs show off some of the finest design work THE has to offer.

the dreamkit blackbook 01front cover
the dreamkit blackbook 02pages 2-3
the dreamkit blackbook 03pages 4-5
the dreamkit blackbook 04pages 6-7
the dreamkit blackbook 05pages 8-9

These images are a little deceiving. The two shades of gray in the background are not that light on the finished pieces. We highlighted the images and the darkest black by running a fifth plate on the press with gloss varnish. As a result, that rich black and the color images have a very shiny finish while the gray shades have a finish somewhere between satin and matte. The result is a stunning contrast that gives the impression of a “black-on-black” print job.

the dreamkit blackbook 06pages 10-11
the dreamkit blackbook 07pages 12-13
the dreamkit blackbook 08pages 14-15
the dreamkit blackbook 09pages 16-17
the dreamkit blackbook 10pages 18-19
the dreamkit blackbook 11pages 20-21
the dreamkit blackbook 12pages 22-23

All of the images are 3 1/4″ tall. The widest panoramic images are a full 10″ wide. As result, this little pocket-sized booklet takes advantage of the horizontal setup to display rather large photos in a very stunning fashion.

the dreamkit blackbook 13pages 24-25
the dreamkit blackbook 14pages 26-27
the dreamkit blackbook 15pages 28-29
the dreamkit blackbook 16pages 30-31
the dreamkit blackbook 17rear cover

As tempting as it was to use some of THE’s yellow as an accent color, I knew that it would make for a much classier piece to banish the yellow completely from the design and use a lighter gray instead. After seeing the finished pieces, I am absolutely, 100%, without-a-doubt convinced that I made the correct choice.

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