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THE Design “Dream Kit” direct mail campaign
more details: “envelope and post cards”
The Black Book was only part of the “Dream Kit” that we mailed to several thousand dentists across the country. We packaged it in a bright envelope (This image does not properly convey the brightness of the envelope.) with two postcards.
envelope
For the first mailing of this kit, the first card promoted the live, in-person dental office design conferences THE Design hosts across the country and the second the tele-seminar they hosted on May 2, 2005.
conference card front
conference card rear
tele-seminar card front
tele-seminar card rear
For the second mailing of the kit, the same first card was instead paired with a calendar card that listed all the of conferences and tele-seminars on one side and promoted their e-Course (Which is essentially the conference in CD form.) available for purchase.
calendar card front
calendar card rear